Elegantly simple, obviously findable navigation solutions

Hi, I’m Emma Chittenden, the Web Whisperer.

I’m a navigation design expert and information strategist.

I help product and service teams design and implement navigation frameworks. I also teach design professionals my skills.

Introduction to navigation design


Benchmarking is a bit like putting a stake in the ground so you can see how far you’ve come when you reach the end of

Understanding the problem

If you stick your finger in an electric socket and get a shock, the problem is you’re an idiot and you forgot to turn off

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